WordPress Genesis Themes

Genesis WordPress ThemesStudioPress came up with a great idea when they developed the Genesis Framework. The concept is simple: Create a basic, solid, professional WordPress theme framework that can support an unlimited amount of child themes customized to meet the professional look and feel that WordPress users and developers are looking for. [Read more...]

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Web Therapy – Links are Important



But what about negative links or links we may at least think are negative for business? I was watching Hulu, and stumbled on this comedy bit by Lisa Kudrow. A very addictive series. When I got to this episode, I couldnt help but think “How true!”. What defines negative SERP’s (Search Engine Results Pages), and how do you avoid them, get rid of them, or use them to your advantage? [Read more...]

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Brevard County Business Advertising



The following is a guide to provide the small business owner advertising resources throughout Brevard County, Florida.  This is provided more as an idea resource, for both paid and free advertising.  I welcome any additional comments or suggestions on other available sources.  When developing a marketing campaign for your business, whatever your budget, it is important to find a balance between targeted and broad marketing strategies and to balance your campaign across the different types of media.  [Read more...]

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Providing E-Commerce Solutions not Just a Website


So what is a web developer’s responsibility to an E-Commerce client?  Do we choose a shopping cart platform, create the CSS, populate the database, and then send them on their way?  What about the actual numbers involved with running a business?  As with any retail business, choosing an electronic payment provider is important.  Unlike a retail business, the e-commerce site can ONLY accept payments for products and services electronically.  Ironically, I find e-commerce sites often have put little to no thought into choosing a payment processing provider for their business, when it is the only method excepted online!  A website cannot accept cash or check after all.  So rather than just providing a quick plug & play solution, I feel it is the web developer’s responsibility to educate their clients about online payment processing before creating a payment module. [Read more...]

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