We all hear about the importance of backlinks, page rank, exposing your site via social media, but the most important aspect to the development of your website is and always will be content. Three simple points: Quality, Unique, Relevant. Quality, Unique, Relevant. Can’t say it enough. This is the meat and potatoes of your site. Search engine traffic is the most important traffic you will ever get and search engine crawlers look more and more to the content on pages than ever before. If someone finds your site through a search engine, this means someone has a need, is searching for that information, product or service, and they found you. Now you need to deliver with quality, unique, and relevant content. [Read more...]
10 Easy Steps to Building a Website
1. Choose a Domain Name - Your domain name is important. Although it does not rank real high for PR, it is the first thing crawled and relevance helps. More importantly, you should create an easy to remember name; the shorter the better. If your site is for a fishing charter out of cape canaveral fl., then sportfishingcapecanaveral.com is relevant, but a bit winded. Tighten it up a bit and use a URL that is easy to remember like fishingthecape.com or capecharters.com. [Read more...]
Advertising Your Website
So lets say your a small company. Business is growing steadily…or not. You went out and got yourself a web presence. Excellent, your in the big leagues now! Or are you? Just like having 500 perfect business cards printed, if you keep them in your wallet, they’re not doing anything for you. You need to pull that business card out and hand it to a potential customer. [Read more...]


