In today’s economy, many would think that being a realtor is tough. Yes, the market is not what it use to be, but the opportunity to be profitable and grow your real-estate business is there. The days of quick sales and large commissions may be over, but now hundreds of financial institutions are looking to list thousands of foreclosed and reposessed properties throughout the United States. In Brevard County alone, some neighborhoods are all but abandoned. On a recent trek through Port St. John, Florida, every third home in some neighborhoods were abandoned and up for sale by local banks. In Melbourne, Florida, some streets, 25% vacancy.
Financial Institutions are looking to unload these properties, they are excepting offers well under value, and just want to clear their ledger. By lowering commissions, and concentrating on volume rather than quality, you can begin closing on properties. As an agent, you need to look at your market and promote your listings. So how does Web Development and WordPress play into this? WordPress is a simple to use Content Management System (CMS) that will allow you to easily manage multiple listings online with a few clicks of the button. Even if you are not a web developer, you can easily login and edit your site to list all your foreclosure properties on the fly.
Identifying Your Target Market. In today’s economy, the typical home-buyer of a family with 2.4 children looking for a 3/2 or 4/3 does not apply. Today, home buyers are often in their early 20′s. Other demographics also include retired-fixed income. Some retirees that were once renting are now able to afford and be approved for little to no money down loans, and able to secure a new home. This is your new market.
Reaching Your Target Market. If you are a registered broker or agent for ReMax, Century21, Coldwell or other large agency you have the MLS and most likely able to create and update your profile and current listings. Having your own domain and website allows you more control over your listings, will allow you to update and personalize your web presence and will give you complete control on how and when you promote your services.
With WordPress, you can:
- Post articles and news regularly to help increase search-based traffic to your site.
- Easily update and manage website pages and posts.
- Easily update links, add, or remove images, and change sidebar information
- Maintainn a professional website as easily as a facebook account!
- All this for FREE!
And with the Genesis Framework and AgentPress Theme:
- Manage listings just as you would manage posts and pages within any WordPress site.
- Visitors can search for your listings easily and quickly
- Add searchable detailed data such as price, location, residency, bedrooms, bath, etc.
- Add multiple images and create a slideshow of current properties
- Search Engine Optimization (SEO) options that allow you to create unique easily indexed pages for visitors to find your listings.
- An attractive and professional website design.
Check out AgentPress HERE.
